The strategy collection
Strategy.
Connect your growth model to the next decision worth making.
- 01Strategy / Practical guide
Build a product growth model your team can use
Map the customer journey, reconcile the numbers, and identify a growth constraint your team can test.
- 02Strategy / Practical guide
Where a product-led journey needs help from sales
Identify when sales can remove a buying or adoption obstacle, then define a useful and measurable handoff.
- 03Strategy / Practical guide
Prioritize acquisition, retention, and monetization work
Compare growth opportunities through a shared outcome, plausible constraints, and the evidence needed to choose a bet.
- 04Strategy / Practical guide
Turn customer discovery into a testable growth opportunity
Translate customer evidence into a specific opportunity, a falsifiable mechanism, and a proportionate experiment.
- 05Strategy / Practical guide
Decide when to use a growth loop or a funnel
Use funnels to diagnose transitions and loops to test whether customer outputs create the next cycle of growth.