An independent growth publicationEdited by Beatriz Parga
Product Growth Guide.
Ideas for the decisions that matterIssue 01 / The foundations

The opening question

What actually
makes your
product grow?

Connect what people do in your product to the business you want to build.

Build your growth model
Growth is a system.Figure 01
An illustrative model of durable product growthAcquisition leads to a first useful outcome, which leads to repeated value and a sustainable business. A return path from repeated value illustrates retention.Reach the right peopleFirst useful outcomeRepeated valueSustainable businessRETURN & REPEATTIME & LEARNING →
A conceptual model, not a forecast. Useful growth starts with a product worth coming back to.

Start with the constraint.

Three lenses. One connected business.

01 / Strategy

Find the next
good decision.

Models, discovery, and the work that deserves your attention.

02 / Retention

Understand
why people return.

Read behavior through the value your product is meant to deliver.

03 / Monetization

Build a fair
exchange of value.

Make pricing and upgrade decisions with the whole journey in view.

The reading room

From a useful
question to
a next step.

Worked examples, decision frameworks, and worksheets for teams building lasting businesses.

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  1. 02
    Retention / Practical guide

    Read a retention curve before deciding what to build

    Interpret cohort maturity, return events, and curve shape before turning retention data into a roadmap.

  2. 03
    Monetization / Practical guide

    Choose between freemium, free trial, and reverse trial

    Choose a free access model around time to value, recurring use, cost, and a credible reason to upgrade.

  3. 04
    Strategy / Practical guide

    Where a product-led journey needs help from sales

    Identify when sales can remove a buying or adoption obstacle, then define a useful and measurable handoff.

  4. 05
    Strategy / Practical guide

    Prioritize acquisition, retention, and monetization work

    Compare growth opportunities through a shared outcome, plausible constraints, and the evidence needed to choose a bet.

  5. 06
    Strategy / Practical guide

    Turn customer discovery into a testable growth opportunity

    Translate customer evidence into a specific opportunity, a falsifiable mechanism, and a proportionate experiment.

A note on our approach

Growth deserves
more than a playbook.

A retention curve is a question. A pricing choice is a tradeoff. We make those decisions easier to examine—with explicit assumptions, practical methods, and sources you can follow.

Read our editorial standards ↗